Supporters gather in Karachi, Pakistan to celebrate the achievements of the British Asian Trust’s Driving Women’s Economic Empowerment (DWEE) programme
Over the past three-years, the British Asian Trust have been delivering their Driving Women’s Economic Empowerment (DWEE) programme in Pakistan. With £2.2million in match funding from the UK government, the programme has supported over 7,000 women in urban and rural areas of Pakistan, equipping them with knowledge and skills to become financially independent.
For many women from undeserved communities in Pakistan, access to financial independence is limited. Literacy and employment rates, particularly in rural areas, are significantly lower for women than for men and this reduces women’s freedom to make their own choices in life.
Photograph: Women at their business training
Earlier this year, programme participants, partners and supporters came together at an event in Karachi to celebrate the programme’s success. The event was a chance for women to share their stories, such as how they have started their own businesses or gained employment, and are now able to provide for their families.
All women supported through the programme received tailored training and mentorship in areas such as dress making, stitching and graphic design, learning valuable skills to enable them to start their careers or launch their own businesses. This support has opened up new income opportunities while also strengthening their social and economic resilience with 5,000 women reporting an increase in their earnings. 4,000 women have also been contributing at least 10% of their household income, leaving them feeling empowered and valued, and able to make joint decisions on where household funds are spent.
While vocational skills training has been a core element, the programme goes far beyond that. By fostering strong market linkages, encouraging shifts in behaviour change and attitudes, and strengthening local ecosystems, the programme is creating meaningful and sustainable change.
Photograph: Women who have taken part in the project
Meet Sobia and Saba – women who became friends during their beautician course, and are now business partners.
Before joining the programme Sobia was a housewife. Although her husband is employed – he drives an auto-rickshaw – the family were living on a single income which was hard. Sobia attended a beautician course and business development training to learn how to open a business, maintain a budget and manage expenses. She also attended soft skills training which focused on client communications and management. With tools and confidence gained, she and Saba opened their own beauty salon.
Now, Sobia has bought her husband a new auto-rickshaw, her children attend a better school and are eating well, and she and Saba are proud to say they have the freedom to make their own choices. “We gained confidence because of this and now have the freedom to do as we choose” – Sobia.
Photograph: Saba and Sobia in their salon
The DWEE programme is not only creating financial independence and economic resilience but is inspiring women to realise their potential. By learning from and supporting one another, they are creating a cycle of lasting opportunity and change, paving the way for a stronger, more inclusive future for women in Pakistan.
Watch this impact video to learn more about the programme and learn more about Sobia and Saba’s story.
