New podcast episode released: READ Foundation share their insights and learnings from running a successful UK Aid Match appeal
Speaking to Aamer Naeem and Zahid Rehman of READ Foundation in our latest podcast episode from the Learning Post, Morven Loh of The Social Change Agency delves into the organisation’s hugely successful ‘Because She Can’ (Empower Her) appeal which ran during Ramadan this year and raised £1.2 million, smashing its £370,000 target.
This podcast episode looks at seizing opportunities, messaging, harnessing the support of local communities and communications partners, and why perhaps in this occasion, grassroots support outperformed digital.
You can find and subscribe to the podcast on its dedicated page, Spotify, Amazon Music and Stitcher.
If you would like to take part in the podcast, email email@example.com.
Read more about the appeal on READ Foundation’s website.
The Learning Post podcast – READ Foundation share their insights and learnings from running a successful UK Aid Match appeal
The UK Aid Match and UK Aid Direct podcast. Morven Loh speaks to Aamer Naeem and Zahid Rehman from READ Foundation on their successful ‘Because She Can’ (Empower Her) appeal.