New podcast episode released: READ Foundation share their insights and learnings from running a successful UK Aid Match appeal

22 September 2022

Speaking to Aamer Naeem and Zahid Rehman of READ Foundation in our latest podcast episode from the Learning Post, Morven Loh of The Social Change Agency delves into the organisation’s hugely successful ‘Because She Can’ (Empower Her) appeal which ran during Ramadan this year and raised £1.2 million, smashing its £370,000 target.

This podcast episode looks at seizing opportunities, messaging, harnessing the support of local communities and communications partners, and why perhaps in this occasion, grassroots support outperformed digital.

Example of campaign communications featuring a young girl with hijab smiling and the words 'Doctor' and 'READ Foundation'. UK aid logo: matching your donations with UKaid.
Empower Her Because She Can; example image from READ Foundation’s UK Aid Match Appeal campaign to support girls’ education in Pakistan

You can find and subscribe to the podcast on its dedicated page, Spotify, Amazon Music and Stitcher.

If you would like to take part in the podcast, email ukaidmatch@manniondaniels.com.

Read more about the appeal on READ Foundation’s website.

The Learning Post podcast – READ Foundation share their insights and learnings from running a successful UK Aid Match appeal

The UK Aid Match and UK Aid Direct podcast. Morven Loh speaks to Aamer Naeem and Zahid Rehman from READ Foundation on their successful ‘Because She Can’ (Empower Her) appeal.

Listen