Flush Mob raises awareness of Village Water’s latest appeal

25 November 2018

Village Water launched its new appeal, ‘Safe Water and Sanitation for All’, with an aptly named ‘Flush Mob’ today.

The Shrewsbury-based charity surprised shoppers with a toilet-themed dance to ‘The Birdie Song’, complete with live musicians, to raise awareness of their latest project to improve sanitation and access to safe water in Zambia.

Public donations will be used to support a two-year project in Lusaka, Zambia to improve hygiene and develop businesses that improve water quality, build toilets and safely deal with waste. The first £2 million of public donations will be doubled by the UK government.

“This really is a once-in-a-lifetime opportunity for a small charity like us,” says Clare Wearden, Director at Village Water. “If you are intending on taking up a challenge in the next 3-months to raise some money – running, swimming, cycling, dry January – why not do it for Safe Water and Sanitation for All?”

For more information on Village Water’s ‘Safe Water and Sanitation for All’ appeal, please visit: villagewater.org/doubleyourdonation